Email Marketing Benefits Both Brands and Consumers

According to a survey from Blue Kangaroo, it shows that people feel more positive about receiving marketing emails than the average person would think.? Email is actually the number one direct channel in terms of daily use and consumer preference for both personal and marketing communications.

Blue Kangaroo is a company that notifies consumers of deals and promotions from over a thousand brands. They also give a heads up on how consumers feel about the daily email marketing they receive. This survey sample of people consisted of 1,090 U.S. adults from ages 18 to 64, which is a wide range of variability, allowing for a good balance of answers.

The first question asks, ?Generally how interested are you in hearing on the Web about deals related to your shopping interests??35% said they were very interested in hearing about deals on the internet. 30% showed high interest and 27% showed a modest interest. The percentages showed that most people have a positive outlook on email marketing.

The second question was about where marketing emails ended up and most people answered that it ends up in the same folder as all of their personal emails, which is awesome for email marketers because it is put in a location where people want to read and open emails. It also means the marketing emails they are receiving are personable and appealing. The economy is still in a slump, who doesn?t like free discounts and offers?

Probably the most important questions asked was, ?How do you feel about managing the marketing emails coming into your personal inbox each week??? 40% of the total respondents said that they were happy to receive marketing emails from some of their favorite services and brands. It was said that email marketing was going to fall behind search and social media, but the statistics don?t it. People like it and it makes sense because most marketing emails go to consumers who signed up for it.

From the results of Blue Kangaroo?s survey, email marketing is one of the primary choices for online marketing, especially for business to consumer campaigns. The survey revealed other significant statistics. For example, 37% said that they spend 10 to 30 minutes viewing marketing emails per week. 42% said that they open and read most of their marketing emails. 35% used a coupon or an offer as recent as a week before taking the survey.

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Source: http://www.crushads.com/blog/email-marketing-benefits-both-brands-and-consumers/

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